Chasing elusive search engine rankings can be tiresome, especially if you believe you adhere to the right SEO strategies. However, if you’ve tried the same strategies for a long time and nothing seems to change for the good, it’s best to shift gears and focus more on customers. A customer-centered SEO strategy ensures you reach your target customers with the most relatable content at their points of need. Below, we’ll look at three practical tips to help you develop a customer-centered SEO strategy for improved success.
Leverage Technical SEO
Focusing only on content while publishing it on a non-optimized website can lead to the SEO frustrations you may have experienced. Leveraging technical SEO means optimizing your website to improve content performance once published. Some of the key aspects of technical SEO you can invest in include:
- Mobile-friendliness: Ensure your website pages and apps respond faster on all devices, including mobile phones. For instance, if you have an ATM card scanner app integrated into your website, it should be easy to operate on all devices for optimal usability.
- Site speed: Faster loading pages ensure a better user experience and higher search engine rankings when you have useful content published.
- Sitemaps: Clear sitemaps help search engines easily find all pages on your website.
- Accessibility: Make your site accessible to all users by implementing features like proper heading structures and alt texts for images.
Leveraging technical SEO is crucial in creating a seamless experience from search results to conversion.
Understand Your Target Audience
Understanding your target audience is important if you need to create content tailored to their needs and expectations. You can employ several strategies, such as keyword research, creating customer personas, and customer journey mapping. These strategies should aim at finding your customer’s pain points and understanding what shapes their decision-making so you can create content that matters to them.
For instance, your keyword research strategy should focus on acquiring the right keywords, such as long-tail keywords that reflect your customers’ concerns, questions, and language. For ideal customer personas, you should focus on creating detailed profiles of your ideal customers. You could achieve this by grouping your customers based on demographics, online behavior, pain points, and goals.
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As for your customer journey mapping strategy, you should follow through your customers’ interaction journey with your product from initial search to final conversion. Use practical stages such as awareness, consideration, decision, and post-purchase stages to follow through their journey from start to finish.
Develop Quality, Useful Content
Now that you know who your customer is and what they expect from you, it’s time to create content that resonates with their needs and is highly useful. High-quality and useful content should be informative, engaging, and valuable, directly addressing your customer’s questions and solving their problems.
You can have a mix of content formats, such as blog posts, podcasts, videos, and infographics. Blog posts should primarily explore various topics in-depth, while podcasts cover similar blog post topics as audio formats for those interested in listening rather than reading. Your video content should target visual learners and can also help demonstrate complex topics, while infographics should present complex data in an easy, digestible format.
Whether you’re managing a small business just starting with SEO or an established one that wants to improve its strategies, these three tips should get you started successfully. You can always liaise with expert SEO consultants to fine-tune your SEO strategies for a successful business.
