Some articles, blogs, or video content capture people’s attention or go viral, but others struggle to get the audience’s attention. Beyond the technicalities, human psychology plays a major role in this difference. Some pieces of content work better than others because they are in line with how human psychology functions.
Also Read: The Importance of Plagiarism-Free Content in Business Proposals
It is fair to say that most content creators chase the same thing—content that lands, lingers, pulls an audience in and holds them there. The purpose of this blog post is to help people choose the right content marketing services that help create content that resonates with audiences.
Behavioral Psychology in Content Creation
If you wish to understand how behavioral sciences have an impact on content creation, you must understand a few terms related to it.
- People have cognitive biases, which means that they tend to agree with those ideas that are in line with their existing opinions.
- Likewise, people use human emotions when they judge any piece of content. So, anything that evokes positive or good feelings will be liked and anything that does not will be disliked.
Here are some key points that creators must keep in mind while creating content:
Attention Span
Most people have a short attention span. People will switch to another piece of content if they are not hooked for the entire duration of the content. So, whenever framing content, one should keep in mind that the content should not be very long. If it is long, there should be cliffhangers for video content, shorter sentences, pictures and more for engagement.
Appealing to the Emotional Side
Content should appeal to the emotional side of readers or viewers. So, make stories that people associate with, like those focusing on relationships, personal experiences, or cultural trends like popular music. When people see themselves in your content, they are more likely to engage, share, and remember it.
Go by What is Socially Acceptable
It is always a good idea to go by what is acceptable in the social setup when creating content. So, if the audience believes in family bonding, emphasize that while creating the content. If your target audience likes pop music, then subtly add elements or references to pop culture in your content. Likewise, if your audience loves cricket, include cricket references in your content.
Work on FOMO
Fear of missing out is an essential component of creating good content. When creating content, make sure that the audience feels like they will miss out on something if they ignore your content.
Applying these Principles to Content Strategy
Content strategy, like anything else, resists certainty. All these principles are usually helpful in creating engaging content. However, every piece of content is different. It is always advisable to experiment, analyze the outcomes, and apply only the strategies that drive the best results for your content and audience.
Also Read: Key Factors to Consider Before Hiring Marketing Services
Final Words
Creating good and engaging people is not easy. However, if you understand the principles of psychology, it will become easier. The next time you hire a content marketing service provider, try looking for a service provider who tries to appeal to the reader’s emotional side, write what is acceptable in society and work on creating FOMO.
