Refresh and Renew: The Art of Repurposing Blog Content

Refresh and Renew: The Art of Repurposing Blog Content

If you’re someone who writes content as a profession or hobby, there might be a chance that the content you wrote a couple of months ago needs updating. 

Also Read: Unlocking the Power of Conversational AI-Human Hybrid Chatbots

Updating doesn’t necessarily mean adding a couple of things to the already existing content. It can also include repurposing it to expand your reach or achieving a different marketing goal with the same content.

Refresh and Renew: The Art of Repurposing Blog Content 1

This article will focus on how you can repurpose old blog content to use it again for a different purpose. So stick with us till the end as we’ll provide you with practical tips that can help you in recycling content that you’ve previously written.

Before we get into how you can repurpose content though, let’s take a look at what it really is.

What is Repurposing Content?

Repurposing content is the practice of using all or some elements of the already existing content and using it for another purpose. It can be to expand the content’s reach or to make it suitable for newer audiences. 

Keep in mind that repurposing and republishing content are two different things, as many tend to confuse the two.

Also Read: What 5 Advertising Trends Are Changing The Way We Promote?

Republishing content means simply publishing the existing content again whereas repurposing it means changing a couple of things so it appeals to a certain group of audience or marketing purpose.

Benefits of Repurposing Content

Refresh and Renew: The Art of Repurposing Blog Content 2

Repurposing content can provide you with multiple benefits. Some of these are.

  • Saves your time: Writing content is a difficult task. Repurposing content allows you to use most of its elements to make something new that can be helpful to a variety of audiences (new and old). This can save you a lot of time as you won’t have to start writing content from scratch.
  • Increases relevancy: A piece of content can become irrelevant as it might contain information that’s outdated. Repurposing content requires you to update the information according to what’s latest. This in turn can increase the relevancy of the content.
  •  Helps with SEO: Repurposing content can potentially give you an SEO boost as it is required to add multiple new keywords to a piece of content while repurposing it. These new keywords are added so the content can be visible to a newer set of audience. You can also mix new and old keywords while repurposing content so the supposedly repurposed one can get ranked on the old keywords too. That way you’ll likely have multiple pieces of content ranked on the same keyword, giving you an edge over the competition.

Now that you know the benefits of repurposing content. Let’s move on to how you can actually do it.

Steps to Repurpose Content

Refresh and Renew: The Art of Repurposing Blog Content 3
  1. Paraphrasing for Clarity

There is no room for clarity issues when you’re repurposing a piece of content. Clarity issues can be quick to kill the readability of your repurposed content. Therefore, the first step to repurpose a piece of content is to improve its clarity.

It is always a good idea to proofread the content you’re about to repurpose. A proofreading session can help ensure that there is no sentence fragmentation or bad word choice in the content. Content clarity can take a huge hit if these two things are present.

If you manage to find any of these issues, you can paraphrase it. Paraphrasing is the practice of changing sentence structure and replacing words with their synonyms in order to achieve more clarity. 

There are two ways to paraphrase a piece of content. The first one is to paraphrase manually. If for some reason you’re facing trouble doing it manually, you can use an online paraphrasing tool to do it for you. This can help ensure that there are no clarity issues in your repurposed content.

  1. Update Information

Updating information in a piece of content can be a great way to make it appeal to an entirely different set of audience. Since every group of audience requires different information. It is always a good idea to add new information to your content for repurposing it.

Adding information to your content can also help ensure its relevancy since new information about a topic can to light anytime. Doing this can be helpful as you don’t want to give your audience information that is old and isn’t helpful anymore.

When adding new information to your content for repurposing it, accidental plagiarism might occur. It can be because there’s an abundance of info available on the internet about every topic, and the one you added to your content might be similar to one that’s already available on the internet.

To remove plagiarism, you can use an online plagiarism remover. It works quite effectively and can be a quick remedy for this problem.

  1. Checking and Removing Grammar Imperfections

Grammatical mistakes can kill the quality of a piece of content and make it look amateurish. To repurpose content, try and find any grammatical mistakes that might’ve been missed the first time around. 

You can find and fix the grammatical mistakes in your content manually or use an online grammar checker to do it for you. The tool can find grammatical mistakes in your content and fix them in almost an instant. 

Repurposing content doesn’t necessarily mean that you can just use the content for a different purpose but it also requires you to fix any errors that might be occurring in the original one. Therefore, it’s important to fix grammatical errors.

  1. Updating and Adding Visuals

Simply updating visuals in a piece of content can lift it from a dull one to an eye-catching one. Repurposing content includes adding new visuals that have the potential to catch the reader’s attention.

Try and add relevant visuals like images, videos, infographics, and gifs to the content for repurposing it. This will help ensure the content you’re going to put out captures the attention of the newer audience. 


Recycling content can be a great way to save time. It is commonly known as repurposing. This article includes some of the steps you can take to repurpose your content along with the benefits that come with repurposing.

5/5 - (3 votes)

You May Also Like