We all know that every website that is available on the internet has one goal which is a attract the maximum no. of users. This goal can be achieved through Search Engine Optimization (SEO).
It is basically a process of tailoring a website or its content according to the guidelines of the search engine. When a site is SEO-optimized, there will be no way left for the search engine (Google) but to provide it with higher rankings, resulting in increased traffic.
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You can find a long list of SEO strategies online that you can use. But it is recommended only to follow the proven strategies so that your valuable time and effort are saved. This article will cover the ten most proven SEO strategies in detail.
10 Effective SEO Strategies That Will Give a Boost to Traffic
Below are some useful SEO strategies that you can consider following in order to experience maximum traffic on your website.
- Go Beyond by Targeting Long-Tail Keywords
It is considered an effective SEO strategy to target long-tail keywords instead of short ones. This is so because, long-tail keywords usually have low competition.
This means that if you (the webmaster) create on them, there is a strong chance that your site will quickly experience maximum SERP visibility, and ultimately experience a boost in site traffic.
Wondering what exactly long-tail keywords are? These are keywords that contain more than one or usually two words. For example, if you search online about “How to lose through Exercise” then this will be considered as a long-tail keyword.
However, one thing you need to know about them is that they also low search volume. Now most of you will be thinking about how they can give a boost to site traffic when they don’t even have good search volume. Below is the answer.
According to BusinessTrustedShops, long-tail keywords are found more relevant to users. This allows webmasters to attract maximum traffic.
You need to make use of keyword research tools like “AnswerThePublic” to find long-tail keywords. It will provide a list of long-tail keywords against your searched term. Check out the image below:
- Focus On Creating User-Friendly Content
We have seen many creators or webmasters employing different SEO techniques (including both white & black hats) to gain maximum SERP visibility.
Guess what…most of them usually get successful in claiming higher spots in Google results, but still do not get handsome traffic. This is because their content is not user-friendly and that is why users are not staying on it.
So, creating user-friendly content is considered a proven SEO strategy for boosting site traffic. Content will be considered user-friendly if it has the following characteristics.
- Provides valuable information that solves users’ problems or increases their knowledge.
- Simple to understand for average readers.
To create content that provides valuable information, you need to perform in-depth research on the topic before starting writing. When it comes to keeping it easy to understand, you need to put in some effort. For instance, you need to use simple words and phrases and also sentence structure instead of complex ones.
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In case you facing any difficulty or taking too much of your time, then you can consider utilizing paraphrase tools . It will quickly simplify your content by making necessary changes (replacement of words & alteration of sentence structure).
- Always Target Featured Snippets
Featured snippets are a Google special feature in which the search engine highlights the text against the user’s searched query. So that, they don’t have to open the article to get the answer.
To provide you with a better understanding, we searched “Is hair fall normal?” and see how Google has provided us with the answer through featured snippets.
According to Diviengine, featured snippets hold around 35% share of all clicks on the web. So, the aim is clear now, you need to rank your site in featured snippets. This can be done by:
- Creating content that usually addresses topics that start with “How,” “What,” “Why,” etc.
- Make use of relevant keywords.
- Try inserting tables or bullets/numberings to describe essential information.
- Add FAQs.
By following the practices above, you can create web content that will be most likely to rank in the featured snippets and contribute to a boost in traffic.
- Optimize Content for Voice Search
Just like featured snippets, voice search is also Google’s special feature that allows users to search through voice instead of typing. This feature is specially designed for users who don’t know how to write. However, even educated people make use of voice search because it is 3x faster than typing.
So, to give a boost to the website traffic, it is considered an effective strategy to not only optimize web content for SEO but also voice search. For this, you need to follow the procedure listed below.
- Start targeting long-tail keywords (You will be using if you are following this guide).
- Do multilingual SEO (a practice of converting a website into different languages).
- Always focus on user-intent words & phrases in the content.
- Try to address questions or common queries of users about the topic you are covering.
By following the approach above, you (the webmaster) can perfectly optimize your website content for Google Voice search. This means your content will cover the audience that does not prefer to type online.
If you have a website about a brand, then voice search voice optimization will not only attract maximum traffic but also increase your brand awareness in the targeted market.
- Work On On-Page SEO
On-page is a type of SEO that deals with things that are available on the page. The purpose is to enhance its visibility in the SERP. However, it is important to note that, On-page SEO involves taking care of several things, but here we will only mention major ones.
First of all, you need to optimize the title tags of all of your website content. A title tag allows both readers and search engines to determine what kind of content a particular webpage covers. Below is the procedure for how you can optimize the title tag.
- Write a title that provides value to readers.
- Must use the focus/primary keyword.
- Keep it concise and try using numbers.
Apart from the title tag, you also need to optimize the heading tags (H1 to H6). The tags not only help you in efficiently dividing the web content but also make it easier for crawlers and readers to quickly skim the content.
- Use the H1 tag for the title & follow the tags hierarchy for the rest of the content.
- Make use of use keywords.
- Keep the heading simple and descriptive.
The next thing you need to take care of is to adjust the keyword density of the content. Keyword density indicates how many times a particular keyword is repeated in the content. To adjust keyword density, you first have to calculate it. For this, you just have to divide the total no. of times the keyword appeared in the content with the total no. of words. And then multiply the answer by 100.
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At last, you need to optimize the images as well for SEO. Image optimization allows search engines to efficiently crawl and rank them accordingly. Below we have listed how you can optimize pictures for SEO.
- Add Alt text to the images, while using keywords.
- Reduce the size of pictures.
- Use the right image format (JPG or PNG is recommended).
- Do Strategic Guest Posting
We all know that, when it comes to giving a boost website, guest posting is the thing that comes into our minds. It is a technique of writing and publishing content (usually containing a link to your site) for other sites. This publishing will only provide you with the link juice of the other site and also drive traffic from the added.
However, to get the most out of guest posting, you should avoid publishing content on every site, instead, you should follow a proper strategy. A strategy will tell you from which site you should partner for guest posting. To help you out, below we have discussed some factors.
- Always do guest posting on sites that are relevant to your niche.
- The sites on which you are going to do guest posts should have high DA and PA scores (0-100).
- It should have a consistent traffic graph.
You can easily determine whether the site is relevant to your niche or not by reviewing the content it is covering. When it comes to checking DA and PA, you need to make use of online tools . This tool will not only provide you with DA and PA scores of the given site but also spam scores and Moz rank. Check out the image below.
Moreover, when it comes to determining the traffic graph of a site you can get help from SEMrush.com. It will provide you traffic graph for the past two years.
- Utilize Social Media For Promotion
Social media is an essential part of our daily life with over 4.95 billion users. So, it is considered an SEO strategy to utilize the huge number of social media platforms to bring traffic to your site.
You can create a page against your website name for popular platforms Facebook, Instagram, LinkedIn, Pinterest, etc. And the best thing is that all these platforms do not charge a single penny from the users.
This means, you just need to create a page and start promoting your website/brand. This promotion will be more likely to drive social media users to your site. Apart from this, consistent promotion will also increase the overall chances of your site getting noticed by the search engines.
To get the most out of social media promotion, you can also consider giving a boost to your posts by paying the platform. For example, Facebook charges $5 to give a boost to a single post.
- Add Schema Markup
Adding a schema markup can greatly help in giving a boost to your site traffic. Let us explain how.
A schema markup also known as structured data (a bundle of code) specifically helps search engine crawlers to quickly read, understand, and rank the content of a site. This is so because, till now search engines like Google do not have intuitive and visual capabilities. So, structured data helps it to skim the site content and rank it accordingly quickly.
However, it is important to note that, the schema markup will vary depending on the type of content. For example, if your web content is about real-world personalities (celebrities, stars, etc.), then the schema markup will be different.
Whereas, if you are covering content about local businesses (restaurants, places, etc.) then the schema markup will also be different. You can visit Schema.org to find collections of schemas for different types of content.
By adding schema markup to your site, you can increase the chances of search engines efficiently crawling it and rewarding it with higher rankings.
- Optimize Site Speed
No matter how many SEO techniques or strategies (including the ones above) you have applied if your site does not good loading speed, it will not attract users. This is because, instead of waiting for seconds, users are more likely to close your site and move on to the other one.
Do you know? Site loading speed is also a confirmed ranking factor. And good loading time for sites (both mobile & desktop) is 1-2 seconds. So, if your website does not fulfill this factor, it will not experience higher rankings and ultimately no user engagement.
That is why, it is considered an effective SEO strategy to optimize the site speed for both mobile and desktop. Wondering how this will be done? Below is the procedure.
- First of all, reduce the size of all the pictures on your site.
- Remove unnecessary coding files.
- Eliminate heavy elements like live sliders from the site.
- Get hosting services from a reputable brand.
This way, you can perfectly optimize the site speed to improve its visibility in SERP and to give a boost in site traffic.
- Keep Analyzing
After applying different SEO strategies, you should keep analyzing the site performance in the SERP.
Doing so will give an efficient idea of what’s working best and what is not. This will further give you the opportunity to tailor your strategy for maximum results.
Moreover, continuous monitoring of the site will also allow you to make sure that it is up and running at full potential.
Now you may be wondering how to analyze the site consistently. For this, you will need to get help from tools such as Google Search Console. It will provide you with detailed information about every essential thing about the site.
Wrapping up
Search Engine Optimization (SEO) can definitely give a boost to a site’s traffic. However, the condition is to do it correctly, like following the best strategies or practices. In this article, we have covered ten proven strategies that you can consider following. We are quite hopeful that you will find this article helpful.
