Have a website for your business that needs some tweaking to push it to the next level? For WordPress users, there are well over 58,000 different plugins available. While this is means you can find just about any plugin you can imagine, it also means that hunting for the perfect ones to add to your business website could take a fair amount of time. The time that would be best spent on concentrating on the mechanics of your business. In this article, we will save you a lot of the time you would have to spend by sharing with you our picks of the six best WordPress plugins for small business websites.
We used three primary categories for these selections. By focusing on SEO, communication, and eCommerce needs, we have managed to narrow down the results to the best WordPress plugins noted below.
Best WordPress Plugins For Small Business Websites
1. All In One SEO
SEO is Search Engine Optimization and a solid SEO strategy draws online traffic to your website. It takes a careful balance of the right elements to get your website noticed by search engines. Although WordPress happens to be SEO-friendly, there are ways to improve how search engines view your website. All In One SEO (AIOSEO) is one of the most popular
WordPress plugins because of what it does to change traffic flow. This plugin gives you the tools you need to improve your on-page SEO. With it, you can add proper SEO titles, keywords, meta descriptions, connect your website to the Google Search Console, optimize it for social media, create XML sitemaps, and much more. If you prefer, there is a free version of AIOSEO, but it does not contain all the features of the pro version.
2. Constant Contact
One of the most reliable and effective marketing tools available still happens to be email. For a small business owner, email is vital. It gives you the means to make and maintain contact with users long after they have left your website to find other things on the internet. Building an email list is one of the best ways to pull together these contacts and use them to your benefit.
Constant Contact is one of the most popular email marketing service providers on the planet. It is a platform that gives you the tools you require to build your email list and send everyone on it well-crafted, attractive newsletters via email. The set-up process is simple and user-friendly even for those who are not so technically talented. Keep your customers up-to-date on your business with Constant Contact.
The best way for visitors to your website to make contact with you is with a contact form. WPForms makes this almost too easy to do with a simple drag and drop form builder you access online. It permits you to build contact forms with ease. Or you could use it to create email subscription forms, payment forms, order forms, polls, surveys, and any other type of form you think should be featured on your website or used as part of your online marketing efforts.
WPForms is powerful in that it contains over 300 different pre-made form templates that you personalize however you wish to suit your needs. It includes additional extras not found in many other form-building programs such as form landing pages, geolocation tracking, user journey tracking, login forms, and much more.
This happens to be the top eCommerce plugin for WordPress as it is currently in use by over 5 million websites. If your online marketing goals for your business include building an online store, WooCommerce is a must-have plugin. The ecosystem WooCommerce comes from includes hosting, themes, and all you need to get your business expanded to the internet.
Plus, there are plenty of extensions for WooCommerce that make the system highly functional and competitive with any other eCommerce site online. These extensions include subscription and booking capabilities and various other features that will address your specific industry needs. This is a powerful business partner that will provide you with dividends from establishing an online store soon after you implement it with your website.
If you are seeking conversions on your small business website, OptinMonster is the most popular WordPress conversion rate optimization software out there. This plugin does so much more than increase your email subscription base and sales figures. It comes with amazing extras that will make visitors come back, convert, bring others, and generally embrace your business.
OptinMonster includes hundreds of high-converting templates that will permit you to create popups, slide-ins, full-screen welcome mats, announcement bars, and anything else that can grab the attention of your website visitors and lock them into your website. You can even personalize your campaigns to each visitor so they see specifically targeted messages. The capabilities of this plugin are incredible.
PushEngage is without a doubt, the best WordPress push notification plugin. It gives you the ability to send targeted messages and notices to your website visitors. It does this through the use of browser push notification technology. When used in concert with such marketing tools as an email newsletter, website traffic increases as does customer engagement.
The plugin includes many powerful extras ranging from opt-in reminders and goal tracking to drip campaigns, a/b testing, and analytics to name a few. Where PushEngage scores top points are that when publishers and bloggers use it, it can send new post notifications to email list members automatically saving time, effort and making contact immediately. Your customers will love how you reach out to them.
WordPress was made for small business applications. And WordPress has responded to this popularity by creating thousands upon thousands of plugins that are perfect for the small business website owner. But which ones are your best bets? The list above focuses on six of the top choices for SEO, communication, and eCommerce. There are countless others available, but if you add these to your small business website, you are sure to get an edge on your competitors and get noticed by more customers looking for what you are selling.
About the Author
Pranjal Bora works as head of Product Management at Digital Authority Partners, a San Diego-based digital website development agency.